Creating an online store is not just choosing a platform and uploading products, because behind the apparent simplicity there are many technical, strategic and organizational aspects. Wrong decisions at the start often lead to budget loss, low conversion and difficult development in the future. It is important to understand what mistakes are made most often and how to avoid them even before launch. Especially if there is an experienced e-commerce development company nearby, ready to take on all key technical tasks.
Mistake №1. No Technical Specifications
Launching a project without a technical specification is one of the most common reasons for development failures. If the requirements are not written down in advance, the team wastes time on constant clarifications, reworking, and guesswork. As a result, deadlines are shifted, and the result does not meet expectations. What does a technical specification provide:
● Understanding of the architecture and logic of the site;
● Transparent distribution of responsibilities;
● Control of the budget and deadlines.
A partner at the preparation stage helps to collect and structure the requirements, forming working documentation. This reduces risks and accelerates the implementation of the project.
Mistake №2. Wrong Choice Of Platform
Many aspiring entrepreneurs choose a platform based on advertising or advice from friends, without taking into account the scale of the business and growth prospects. This leads to the fact that after just a year the system can no longer cope with the load or limits scaling capabilities. How to choose a platform wisely:
● Evaluate current and future volumes;
● Consider integration with CRM, ERP, payment systems;
● Anticipate growth in product range and functionality.
A technical partner analyzes business goals and offers the optimal platform taking into account the specifics and budget.
Mistake №3. Insufficient Attention To Ux And Adaptability
If the site is overloaded, difficult to navigate or does not work on mobile devices, it goes away. Often, store owners focus on the technical side, forgetting about the customer’s perception. Critical UX problems:
● Complex page structure;
● Slow loading on smartphones;
● Unintuitive purchase process.
An experienced team at the design stage helps to build the logic of interaction, making the site not just beautiful, but convenient and functional.
Mistake №4. No Testing Before Launch
Launching a website “on a whim” means testing its functionality on the first clients. This approach leads to errors in order processing, bugs in filters, incorrect operation of the shopping cart, and other problems. What testing includes:
● Checking key functions and scenarios;
● Tests on different devices and browsers;
● Evaluation of speed and stability under load.
Professionals build a quality control process, reducing the likelihood of errors during launch.
Mistake №5. Lack Of Technical Support After Launch
A store is not a completed project, but a live sales tool. After launch, new tasks appear: updates, integrations, analytics, protection from failures. Without regular maintenance, the system quickly becomes obsolete. What a technical partner provides after launch:
● Error and performance monitoring;
● Implementation of new functions;
● Scaling as it grows.
Mistakes at the start of an online store are expensive. However, most of them can be predicted and prevented.
