Videos have evolved into a powerful medium that speaks to millions worldwide. From video advertisements to event highlights, companies utilize video formats to promote themselves and gain a greater following.
Follow this guide to learn more helpful video content strategies that will turn more heads to your business.
How Do I Promote My Video Content?
Promoting your video content is possible through different channels. Some effective ways to publicize your videos include:
- Leveraging social media platforms (Facebook, X, Instagram, TikTok) to reach wider audiences
- Utilize SEO for video content, including relevant keywords for the title, descriptions, etc.
- Embed videos on your website to make it more convenient for visitors
- Engage with watchers by responding to comments and encouraging video shares
- Create easy-to-watch highlights; this is useful for longer videos with a lot of information
It’s important to create and follow a regular posting schedule. Don’t forget to track metrics, such as views, engagement rates, and audience demographics.
6 Video Content Strategy Tips From the Experts
Here are six helpful tips to perfectly execute a video content strategy:
1. Start With a Goal-Oriented Strategy
First, define the goals of your videos. It’s important to know why you’re making videos in the first place and what you hope to accomplish. Doing so makes it easier to create content that resonates with your target audience.
The best way to do this is to set SMART goals and KPIs for your videos; concrete and specific goals provide clear, measurable objectives for achieving your desired results.
For example, your goal might be to use video content to gain more followers on social media. Use the SMART formula to break your goals down into more specific points.
Take a look at this example:
- Specific: Grow the number of followers on social media platforms through video content.
- Measurable: Increase new follower count on Facebook and Instagram by 1000 each by creating and optimizing weekly video content.
- Attainable: Leverage social media analytics tools to track follower count and engagement metrics (likes, comments, shares, views, etc.)
- Relevant: Acquiring more followers on our social media increases our brand awareness and traction online, leading to higher engagement and conversion rates.
- Time-bound: Increase our follower count over the course of three months.
2. Make the Intro Interesting
With attention spans getting shorter, the introduction of your video is all the more important. The intro is what captures your viewer’s attention in just a few seconds, so make those first few seconds count!
When making an intro for your video, consider the following DOs and DON’TS:
DO:
- Start with something thought-provoking, like an intriguing question or bold statement to hook the audience.
- Keep it short and sweet: Keep the intro shorter than ten seconds.
- Give value to the audience: Tell them what they’ll gain or learn by watching.
DON’T:
- Overwhelm the viewer with too much information right off the bat
- Make the intro too long; a long intro may cause the audience to lose interest and stop watching
- Be generic; add some originality to your intro to stand out and grab attention
3. Make Videos ADA-Compliant
ADA compliance is adherence to rules and standards set by the Americans With Disabilities Act. This law emphasizes the importance of easy accessibility to resources on the internet for people with disabilities.
This law applies to videos as well. Adhering to ADA laws for videos includes incorporating alternative text for images, screen readers, and color contrast for those with visual impairments.
4. Use Story-Focused Narratives
Videos are ultimately narrative-driven types of content, so each video should tell a story to build an emotional connection with your audience. A good story also makes videos more relatable, memorable, and interesting to watch.
Examples of stories to tell include:
- Personal anecdotes
- Real-life testimonials
- How-to videos
- Behind-the-scenes footage
- Event highlights
Videos need a clear beginning, middle, and end — this gives them a nice flow and coherence. It’d also be nice to end each video with a message or lesson to take away.
5. Include a Call-to-Action (CTA)
To maximize the effect of video, include a clear call-to-action (CTA), such as subscribing to your channel or visiting your website. Fulfilling a call to action brings you closer to your goals, whether that’s gaining new audiences or increasing site traffic.
Make sure your CTA is concise and compelling enough for viewers to click on. Your call-to-action can take shape in different ways, such as a button on the screen or a link in the video description.
6. Optimize the Video for All Channels
Audiences watch videos on their smartphones or computers, so optimizing your video for all channels is key to giving audiences the best viewing experience.
It’s crucial to tailor each video to the platform you’re posting on. Long-form and high-budget videos are best suited for YouTube, while short-form, trimmed-down videos are ideal for social media platforms like Facebook and Instagram.
Additionally, optimize your video for mobile viewing to make it more convenient for the viewer. For example, videos shot and watched vertically on a smartphone with a 9:16 aspect ratio may not have the same effect as viewing it on a 16:9 widescreen desktop monitor.
It’s important to consider elements that could enhance the viewing experience, such as subtitles, aspect ratio, resolution (720p or higher would be ideal), and loading speed to ensure an optimal viewing experience.
Lastly, just like websites, add relevant keywords, tags, and descriptions to make your video discoverable in relevant search results.
How Do I Get More People To Watch My Videos? Final Thoughts
Making videos is a fun and creative process, but it’d be a waste if it doesn’t attract target audiences. Digitalauthority.me reports that having the right promotion, production, and optimization can significantly boost your online visibility and engagement.
