You would not disagree if we say that content marketing is not just about crafting clever posts and captivating captions. There is more to that; it’s about managing and distributing content effectively across multiple platforms.
And you know what can be a huge help here? Content marketing tools! Yes, the right tools make all the difference. Be it streamlining your content creation and analyzing its performance or engaging with your audience more effectively.
But what are these tools? How will I know which one to use more? You will find the answer to these and a lot more in this article, so keep reading.
But before we dig a little deeper, here’s the catch for you: no tool, no matter how powerful, will work at its full potential without a steady internet connection. Just like a race car needs a steady track to reach top speed, your marketing tools need a strong internet backbone to function seamlessly. How many of you agree? I am sure, all of you. And that’s where a good internet service provider helps you stay ahead. So, make sure to write “ideal internet service providers near me” on the search bar, if you are having issues with your current one.
Once the internet problem is sorted, it is time to move to the actual part of this blog, which is listing the best content marketing tools to set yourself apart from the rest.
Here we go:
Airtable
Need a tool to simplify your marketing tasks? We see all of you raising hands and that is why we have added Airtable to the list. It is an easy-to-use platform that will help you manage your content in a seamlessly way. You can not only manage calendars but also track leads and collaborate with teams in real-time.
It has amazing customizable templates and integration options that help you stay organized and on top of your campaigns. Whether you are planning to analyze results, or boost productivity, this tool will get the tasks done in no time.
Figure 2: Online marketing tools
Yoast
Another one that you must download immediately for obvious reasons. But what is Yoast? Well, it is an SEO plugin for WordPress, which helps website owners optimize their content for search engines. There are a variety of tools that enhance on-page SEO, including keyword analysis, readability checks, and meta-tag management.
So, if you are running a website and need help with managing its website, Yoast is your best friend. You can get better at optimizing titles, headings, and descriptions. We need to emphasize more on content that is Google and SEO-friendly and this particular tool helps us achieve this goal. Go download Yoast today and improve your website’s visibility and enhance the overall search engine rankings.
Constant Contact
People often struggle with email marketing and often go out of the way to hire specific people for this simple job. Are you also looking for an easy way to manage email marketing? Need a platform that can handle more than just emails? Constant Contact is the tool you must rely on for all such work. While its basic plan could use some fresh ideas, it has grown into a complete marketing tool for social media, websites, and SMS campaigns. The company has also expanded by acquiring businesses like CardStar and Bantam Live.
Don’t have design experience? No problem! Constant Contact offers over 100 customizable, mobile-friendly templates. It can even create a template based on your website’s colors and images. Editing is simple with drag-and-drop tools for text and images. If you’re comfortable with coding, you can create custom templates.
Moreover, Constant Contact integrates with Shopify and WooCommerce, helping you build customer lists based on purchases and allowing customers to shop right from your emails.
BuzzSumo
For those hunting for the perfect tool for content research and competitive analysis, meet BuzzSumo. It can help you find trending topics. It can help you measure content performance. What else can you ask for?
Not only this, with this amazing tool you can identify the most shared content across social media platforms and reveal valuable insights into what resonates with your target audiences. In other words, it basically gives marketers the power to refine their content strategy by revealing what’s working and what’s not. So, whether you’re brainstorming new ideas or measuring the impact of your content, BuzzSumo is an essential tool for staying ahead in the digital landscape.
Buffer
Time to keep an eye on social media handles. Shall we?
Heard of Buffer in this regard? Well, now you know. Buffer is a powerful tool that helps marketers analyze, schedule, and post across multiple social platforms. This will give you the advantage of planning posts in advance, ensuring consistent content delivery, even when you’re busy.
Moreover, this tool makes seamless team collaboration and approval workflows a reality. Whether you have to manage a single account or need to cater to multiple profiles, Buffer streamlines your social media efforts and boosts your brand’s online presence efficiently.
Asana
Last but not least, we have Asana, which does wonders when it comes to keeping track of your marketing projects. I have been using it for the past 4 years, and it is just like you have hired a personal assistant to keep a check on what’s done and what is pending.
If you are also someone struggling to keep track of your marketing projects, look no further and just go with this tool. You can also integrate Asana with other tools to streamline your workflow. To be precise, this content marketing tool helps you stay organized and align with your marketing goals in a much better way.
Technology is the Only Way Forward
These tools are essential for marketers looking to streamline their workflows, increase efficiency, and enhance results. They provide powerful solutions for every aspect of the marketing process. By incorporating these tools into your strategy, you can stay organized, make informed decisions, and drive better outcomes. Whether you are working independently or collaborating with a team, these platforms help you work more effectively and achieve your marketing goals with ease.
